Are you not receiving engagement on your Facebook posts? Maybe you are not capturing leads on your website offer? Or perhaps you aren’t getting the open rates on your emails you expect?
Well, what do you do when you are not feeling well and think you may be running a temperature? Most likely you get out the thermometer and take your temp – right?! Why? Because you want to see exactly if you have a temperature so you know how to treat it!
Surveying your audience on your social platforms, website and email list is very much the same as taking your temperature. It assists you in knowing what to do! By understanding what they want to hear or receive from you, you now have an opportunity to turn things around and provide your connections with more valuable information and… get a conversation flowing, capture leads from interested prospects, and close more sales.
When it comes to conducting a survey, keep it short! No more than 5 questions, making sure the length of the questions are short and provide easy answer options such as multiple choice; if asking open-ended questions limit them to just 2. Take the survey yourself to make sure it is quick and easy. The results should inspire you to take action, so review and analyze, create an action plan and follow up with those that took the time to participate in your survey. The key is to encourage your contacts to provide the feedback you are looking for so you can better serve them!
Survey Monkey is probably the most well-known online survey tool, what others have you used? If you have conducted an online survey with your customers, event attendees, fans, or email connections, did you use the results to make improvements within your business?