The 3 ‘P’s Formula for Social Media Success

I’m often asked what the secret is to attracting customers to ones social network sites. Sorry to say there is no ‘secret formula’ but there is a Success Formula that if put into play, will perform. The first thing to know is that before you dive into Social Media place some thought into what your PURPOSE is. Why do you want to set up sites on Facebook, Twitter and LinkedIn? How do you want to use YouTube and Blogs for your business? Do you want to build relationships, talk about key services, expand your reach or perhaps build brand loyalty? Use caution, as your actions may either build up your brand or weaken it! Without determining your actual PURPOSE, there is no need to go any further.

Once you have determined your PURPOSE you then begin developing your PLAN, without established objectives in mind how will you know if you’ve achieved success? When strategizing, chart how you are going to approach the Internet by exploring what others are doing. Decide what social platforms to use by finding out where your audience is hanging out; this is why it is vital you know who your client is! Choose what tools you are going to use to measure your Social Media campaigns. Having a PLAN of action in place to measure your successes and catching your errors will help you to meet your goals.

You have your PURPOSE and your PLAN, now what? The first two steps are absolutely necessary ingredients in the formula but without this third step the PLAN will not work, it’s all about the execution of the POST. You must determine who you are talking to, what you will communicate, how you will say it, how much time you’ll allocate to each social network, establish if it is about you or them (I wisely recommend you realize it’s all about them), and then begin engagement. Creating relevant, interesting and engaging content that is keyword rich will bring you online visibility and generate profitability. The POST is the secret in the Success Formula.

What Do You Expect?

Ah, there is nothing more invigorating than the beginning of a new year, it always signals a time for new opportunities. Today, more than ever, the biggest opportunity for any business to take advantage of is the Internet; believe it or not, it is still in its infancy, especially social networks! You may be on Facebook, Twitter, and LinkedIn or other social media platforms, but are you working these platforms to expand your business? Is your audience, the prospects you would like to do business with, on the same networks as you? If you continue to do what you’ve been doing on social media are you expecting something different to happen? Don’t be too alarmed, you are in the norm; a good number of businesses do not understand what it is they are supposed to be doing, they set up their social network sites, they post, they follow, but they lose interest because of the time it takes to manage their social media platforms. Well, if you expect great things to happen in 2011 it’s time to change your expectations of social media and get out of the mix of the norm; it’s time to put your social media plan together and work the plan for your success in 2011!

Creative ‘Plays’ to Attract More Business

Gain A Competitive Edge In Today’s Challenging Marketplace

Times running out, it’s the 4th quarter, are you sitting on the 50 yard line hoping for the ‘Hail Mary’ Miracle? It’s not too late for you to meet your 4th quarter goals, but you will need to be proactive to win!

Plan now to join Richard Martin, President of WCN Interactive and Internet Marketing Consultant, for the October ‘Brown Bag It’ marketing lunch series. This workshop will focus on tactical marketing methods that will help your business prosper and grow.

What are attendees saying? “I have attended each of WCN Interactive workshops since January 2009. Richard has done an exemplary job introducing social networking to the novice and current info to those with experience. I definitely recommend everyone attend.” — Patricia R.

Each participate will receive a ‘play book’ of 10 tactical moves that, if implemented, will help you win your Super Bowl!

Focusing on helping you make your goal…

Wednesday, October 14, 2009
11:45am – 1:15pm
Cocoa Beach Area Chamber of Commerce Board Room
400 Fortenberry Rd.
Merritt Island, FL 32952

RSVP to Susie Pazos
321.459.2200
receptionist@cocoabeachchamber.com

Cost: $15.00 Chamber Partners, $20.00 Non-Chamber Partners