TIME ~ ACTION ~ SUCCESS

Wow, where does the time go? This is a most often asked question when we near the end of a year and we realize we haven’t accomplished all the things on our ‘to do’ list and we haven’t achieved all our goals we had set in place in January when the year appeared so fresh and inviting. We begin to get nervous as we ponder if it is too late to get the results we had anticipated when we first put our marketing plan together. Well the bad news may be that time flies, but the good news is…you are the pilot!

This morning I woke up to Brian Tracy’s quote for the day which read, “Small differences in your performance can lead to large differences in your results.” How exciting! And encouraging!

What small differences can you do today to increase your marketing efforts and get better results?  Why not take advantage of Social Media Marketing!

The top 3 facets of Social Media Marketing (SMM) are: Buzz, Promotion, and Conversation.

1. The buzz SMM creates is the piece that really makes it work. The sharing of your events, YouTube videos, tweets, blogs and Facebook posts attract attention and become viral in nature. SMM allows you to spread your marketing message and expand your web presence.
2. In SMM you can promote your business by building a fan page in Facebook (FB) and setting your FB posts to also post on your Twitter page. Your tweets can be set up to post on your blog and on your blog you can provide links to your FB fan page, LinkedIn page, Twitter page and website. With ping.fm you can set it up to have your posts go out to all your social networking pages. SMM is an awesome promotional venue!
3. When operating an effective SMM campaign you must elicit conversation, allowing for user participation and dialogue. You must fully engage and respect the users in order for your campaign to be successful.

Taking the time to implement these 3 facets of Social Media Marketing are the small differences that can lead to the large differences in your marketing results before the end of the year!

Make the time to take action and you will achieve success!

Share with us your successes with Social Media Marketing!

Don’t Quit

When the going gets tough many entreprenuers aggressively begin cutting their costs and the first to go is usually their marketing budget. To stay ahead of the game and beat out your competitor don’t quit marketing! Take the time to explore effective marketing efforts, there are many free opportunities available especially on the Internet. Yes, it’s tough right now but remember ‘winners don’t quit’…

Tropical Storm Fay

As I sat here today listening to the winds howl, watching the water rise and the trees bend, I began thinking how Tropical Storm Fay’s track is similar to how some businesses market themselves – Began without a clear plan, headed in one direction, changed course before reaching its projected target, stalled as it decided what to do next, and then began moving again but still unsure of which direction to take. 

Essentially marketing is a focused ongoing process of planning and execution with the end result bringing success. 

Fay will eventually fizzle out and unfortunately so will some of those businesses that do not put a clear and concise marketing plan in place…