There was recently a lot of chatter about LinkedIn all over the social channels regarding their ‘most viewed profiles’ email campaign. No matter what your thoughts are about the campaign, it worked! It brought attention to LinkedIn and it also brought attention to the individual users to take a look at their account to see what they could do to improve it so they could get a better ranking or rank in the top 10% on LinkedIn.
If you want to expand your reach on LinkedIn, the key is to ‘Stand Out’ so you can easily be found by those people looking to do business with you! It begins by setting up a strong profile which will bring you more attention on LinkedIn – an added bonus of an optimized LinkedIn profile is that it will also get you a higher ranking in Google when someone calls up your name – in this sense it is more important than your website.
Let’s get started harnessing the power of LinkedIn! The very first thing you must do is add a professional head-shot, do not add a logo, research suggests that profiles without photos are rarely viewed. Then take time to fill out all areas of your profile. The 3 main areas on your LinkedIn profile you need to really focus on so you will be found in broader searches and by your ideal client are your Headline, Current and Past Work Experience, and Summary.
The most critical area is your Professional Headline which is located directly underneath your name. Most people normally place their title in this area, such as President or Sales Director. Instead, use compelling keywords that reflect your industry and the value you bring to your clients – all in 120 characters! These words are how people find and define you.
Next you want to add your Current position and past Job Experience, fill out the complete information for your current and past jobs, only need to list years, no need to include months. Your Current Title is very important for search as this is how people will find you on LinkedIn. Be sure to include the keywords and phrases you believe others would be searching for when looking for someone who provides what it is you offer. You have 100 characters in the job title and 2,000 in the description. For past Job Experience include only relevant experience, both paid and volunteer positions since college, this creates more connection opportunities. Your Current position(s) should have the following – What your company does, Who you customers are, Where you are located, What you do in the company and Any accomplishments you have had.
And lastly, you must fill out your Summary in great detail, you have a total of 2,000 characters to use here, do your best to use them all; sharing who you are and what you do. Be sure to write in the first person. You don’t want to just upload your resume and be boring, show your personality; talk about who you are and what you are an expert in, who should connect with you and how you can help them. End with a good ‘Call to Action’. Also in the summary area you should add your Specialties, list keywords that are designed to capture attention of the people reading your profile as well as the search engines.
To determine which keywords are being called up in search an essential tool to use is Wordtracker, an awesome keyword research tool which will help you better understand what your ideal client is looking for. There is a free trial period at www.wordtracker.com.
LinkedIn is a great way to find perfect clients for your business, position yourself as an authority on your topic, locate new opportunities and attract more leads, clients and referral partners. What have you done to ‘Stand Out’ and boost your LinkedIn results?